Paul Estevez is a brand builder, creative strategist, and cultural architect with over 20 years at the intersection of marketing and culture. From fashion to pharma to entertainment, Paul has helped launch and scale iconic brands like FUBU, Willie Esco, Pfizer, Boost Mobile, Mountain Dew, Heineken, Moet-Hennessy, Microsoft, and XBOX, blending storytelling with strategy to drive cultural relevance and business impact.
After playing key leadership roles at top agencies including Uniworld Group [WPP], The Bon (Malbon), Kinetix, VITAL Worldwide, and Americana, where he led campaigns for Ford, Pepsi, Home Depot, Progressive, and Lincoln, Paul went on to found and scale three boutique agencies: Culture Creative, OnBrand Creative, and 365Live, specializing in strategy, branding, creative, live event streaming and content production. All three were successfully acquired by his latest venture: IPX, one of the world’s first intellectual property exchanges.
Paul also co-founded and launched Cannabinoid Water, the world’s first CBD water brand, pioneering a new category in functional beverages and overseeing the successful licensing of its product lines.
Today, as Co-Founder of IPX and IAM, Paul is helping build the infrastructure for tokenized intellectual property, enabling creators, brands, and fans to share ownership of intellectual property. His work combines brand strategy, creative development, and operations.
